Under Armour City Classic 2026

Built for ‘MORE

The identity is inspired by the city's industrial backbone and pulls from the language of the working culture. Worn textures, stamped type, and warning signs create a graphic system that feels intentionally gritty, unpolished and work-in-progress. A conceptual parallel to the players' mindset on the court: relentless, physical, and driven by a chip on the shoulder. 

I was tapped to develop the concept, event lockups, type & color, graphic elements (and came up with some copy as a bonus!) for the event, and couldn’t be more excited with how it came out! DeAaron Fox and Derik Queen coached for both the boys and the girls games and it looked like an incredible time.